A Surprising, Low-Cost Way To Promote Your Books

Tell the World About Your Process

Are you working on a book right now? If that is the case, then beginning right now it is imperative that you begin telling the rest of the world about it.

I’ve set myself the challenge of writing a book in just three months, and it’s been going pretty well so far. The reality is that I have finished the book, which means that I have completed half of my goal; however, it has taken me a little longer than I planned. The good news is that it is almost ready, there are only days left until it is launched, and I want to tell you what steps should be taken when you promote your book to ensure that it is successful.

The appropriate promotion of your book needs to take place before it can be released. And best-seller campaigns are not launched simply because the author asks everyone to buy his book on that same day, as that would not be enough to make it a best-seller.

These authors start telling the world about who they are and what they do for a living months, or even years, before their book is actually available for purchase in retail outlets. They put in a lot of effort in order to gain a sizable number of supporters and enthusiasts. Because of this, when the book finally goes on sale, it will be much simpler to communicate with these individuals because they will have been eager to read it for quite some time.

This type of platform is referred to as a presale platform, and there are many different ways to use it. For example, you could use Amazon to host the presale, but you could also host it on your own platform, which would be your own blog (something totally advisable if you want to write and sell your own books). Regardless of which one you decide to go with, this will serve as the foundation for the promotion of your book, and a significant portion of the initial success of your book will be dependent on how well you execute this step.

Write a Blog to Market Your Books

If you want to understand why blogs work so well when establishing a good presale platform, you must first understand a bit of what is known as  Search Engine Optimization  (SEO.) SEO will make search engines position your site better, causing thousands of new potential readers to get to know you.

Because each of your blog posts contain keywords, it will be much simpler and more convenient for people to find your site when they search for these terms on search engines like Google and Bing. As you add new content to your website that is related to the book that you are writing, your site will rise higher and higher in the search engine results.

One more thing that can prove to be very helpful in certain circumstances is to publish a portion of your book on your personal blog. Because of this, a great deal of anticipation will be generated, and the number of people who look forward to reading your works will continue to increase.

It would be in your best interest to make an effort to incorporate the most significant keywords into each new blog post. This will allow search engines to “understand” the subject matter of your blog (and your book), which will result in your website being displayed in the results of any search that is relevant to the term. These straightforward steps are extremely effective and can give you an idea of how much of a difference this can make to your advertising campaign.

Imagine that you are writing a self-help book to assist individuals in recovering from the effects of divorce. The term “divorce” is searched for more than 40,000 times each and every month. Imagine that your website was listed on the very first page of Google results for this term as well as other terms that are related to it.

In the book, Show Your Work, best-selling author Austin Kleon describes how sharing your in-progress work can greatly increase your marketing exposure.

Become an Authority

People will begin to have a higher level of trust in you, your ideas, and your opinions as you continue to publish free content on your blog. This occurs for the straightforward reason that you are providing them with something without requiring them to provide anything in return. You start to establish yourself as an authority on the topic, and people will anticipate your subsequent article with bated breath (not to mention your book).

Because of this, starting a blog a few months before publishing your next book is an excellent choice if you are looking for a straightforward and cost-free method to promote it. Doing so will enable you to establish a reputation as an authority in your area of expertise, which will make things a great deal simpler in the years to come.