The Checklist To Becoming An Amazon KDP Bestseller
How can we use our knowledge and skills when publishing a book on Amazon, and how can we do it so that it becomes a bestseller? This article will answer all of these questions, and it is intended for those who have already published or are about to publish a book.
Publishing a Book on Amazon: The Perfect Checklist
1. Unleash the Full Potential of the Title
When it comes to drawing readers, the title bears a significant amount of responsibility. Nowadays, people read more quickly and scan text, especially online where users don’t like sitting in front of their screens reading large blocks of words.
Therefore, it is crucial that a book’s title be simple and descriptive of your book’s content. In addition, ensuring your book is listed in the appropriate categories helps readers in understanding what your book is about.
Please don’t make them scratch their heads trying to figure out what the subject of your book is.
2. Create an Unforgettable Cover
The cover of the book is, without a doubt, one of the most important aspects of the publication. It has been noted that the cover of the book can have a considerable impact on how marketable the book is and how many copies are sold.
Customers will typically decide whether or not to purchase a book after reading the product description. However, in order for them to get to this point, the cover needs to be appealing enough for the reader to click on it when they see it in the search results on Amazon.
3. Write an Engaging Description
Tell what your book is about or explain what readers will gain by reading your publication, do not expect them to guess by themselves. Tell them the benefits they’ll receive from your nonfiction book, the excitement your fiction book delivers, or the fun (or use) they’ll get from your low-content book.
When you publish your book on Amazon, remember that the purpose of the description is to hook the reader and have them buy it. Amazon gives you up to 4,000 characters to write your description, in your fiction book’s description make sure you:
- Tell what the central problem is.
- Who are the protagonists and their missions
- What are the locations
- The conflicts that are being created
Alternatively, if it is non-fiction book:
- Pose the problem your book solves
- What benefits does your book bring to the reader
- Why are you qualified to talk about and solve this problem
When publishing a book on Amazon, it’s usually a good idea to include two additional things: real reviews of your book (if you have them), both from people and publications, as well as a short note from you, the author, commenting on your personal relationship with this publication.
Do not forget to use Amazon’s HTML tags to format your description. They will help structure and highlight the text you want to ensure the reader focuses on.
4. Choose the Correct Categories for Your Book
Choosing the best category for your book can be the difference between your readers finding your work or it being lost in the multitude of books published on Amazon.
If you appropriately categorize your book, buyers will have no trouble finding it and purchasing it. If you don’t, you’ll find that your book ranks in the wrong category, and as a result, you won’t make many sales.
Before you launch your product, be sure you add it to the appropriate category. Changing it after publication is already too late because any sales have already allocated keyword ranking power to the given term when it was being used in the incorrect category.
5. Add the Right Keywords
The keywords are words and phrases that are used to give Amazon clues about what your book is about and where it should be placed in the search results. You need to use these keywords in 4 places:
- Title or subtitle
- The seven backend keyword slots.
- The description
In the title, subtitle, and description you should use your keywords in a natural way throughout the text.
Don’t try to beat the algorithm of Amazon by putting your keywords everywhere and artificially. Keyword stuffing could get your book or even your entire account banned. Don’t do it.
6. The Power of Reviews
How many times have you been asked to write a review or opinion about the app that you downloaded? A hotel you’ve been in? A restaurant you’ve visited?
Reviews are the order of the day in our digital society. And books were not going to be different.
Here are two ways to encourage your readers to write reviews about your book:
- It’s should be oblivious, but focus on quality. Deliver the best content you can to the reader
- In the back matter of your book, ask the reader to leave an honest review
Put yourself in the situation: before two equally attractive books, would you choose the one that has 12 reviews of 5 stars on average or the one that has no reviews?
But never purchase reviews and don’t ask family members to leave reviews. Amazon actively looks for dishonest reviews or reviews written by people you have a relationship with. Don’t risk your account. Reviews come slowly with sales and you just need to be patient.